Home » Opinion

The Auctioning of THQ

24 January 2013 by Martin Perry

THQ’s financial difficulties have been an interesting, if sometimes heartbreaking story to watch unfold. From its early days as a business focused on licensed titles, to its more modern incarnation as a competing Triple-A publisher, it’s been a major player in the videogame industry. After a new CEO, after the Humble Bundle, that’s all come to an end. It was announced that the veteran publisher will be split up and its assets sold off, at least in part.

First up, I’ll break the sale down, before looking at what announced or unannounced titles may now never see the light of day.

Despite an initial attempt at an early sale to Clearlake Capital Group, court proceedings have instead resulted in a lengthy 22-hour auction. Speculation placed values on certain assets before the auction was even announced, but a fairly solid set of figures for the final prices is now in the open.

Under the current sale proposals, the following properties and studios will now be owned by the publishers listed.

  • Sega purchases Relic, as well as their Company of Heroes franchise for $26.6 million
  • Ubisoft purchases THQ Montreal, as well as 1666 and Underdog, two registered trademarks attached to unannounced projects in development at the studio for $2.5 million.
  • Along with it, Ubisoft take South Park; The Stick of Truth for a separate $3,265,306.
  • Crytek, of Crysis fame, take the modern combat FPS franchise Homefront for $544,218.
  • Take-Two Interactive nab Evolve, also known as Metamorphosis, another unannounced title for $10.9 million. The title was in development at Turtle Rock Studios.
  • Koch Media take Volition, developers of the Red Faction games, but also Saints Row, a franchise included in a sale price of $22.3 million.
  • Koch Media also take Metro 2033 and Metro: Last Light for a price of $5,877,551

Next-closest bids were as follows.

  • Zenimax tried to grab Relic and Company of Heroes, but their bid of $26.3 million wasn’t quite enough.
  • Turtle Rock Studios, developers of Evolve, tried to get it for $250k.
  • Ubisoft made what I think is a pretty paltry offer for Volition and Saints Row, at $5.4 million.
  • Ubisoft also tried to take Metro 2033 and Metro: Last Light at around $5.175 million.
  • There were no back-up bids for THQ Montreal, 1666, Underdog, Homefront or South Park: Stick of Truth.

Some of the bids are more surprising than others, although all are worthy of comment. Sega has a good history with strategy titles, such as its publishing of Creative Assembly’s Total War franchise, so Relic and Company of Heroes seems like a good purchase for them. That the developer and series garnered the single biggest purchase price says a lot for the quality of the studio and the attached fanbase.

Ubisoft already has a heavy presence in Montreal so expanding their position in the city seems like a logical thing to do. Taking 1666 and Underdog along with the studio doesn’t necessarily mean that those games will ever see release. THQ Montreal was founded in October 2010, then the publisher moved some substantial QA operations there from Arizona in 2012, and registered the trademarks for the two properties last year too. New studios take a while to really gear up, as do new projects. Depending on their state of development, I wouldn’t be hugely surprised if the projects are suspended for the time being and the studio’s focus shifted to franchises like Assassin’s Creed, teaming up with their fellow Montrealers. Then again, Ubisoft paid for the names, so they are just as likely to believe in and be supportive of the new IPs.

South Park: The Stick of Truth is a whole other matter. South Park Studios aren’t happy with the game being included in the sale, as it claims that the agreement isn’t transferable to another publisher. Expect a delay on the game at the very minimum, if only so new terms can inevitably be worked out with Ubisoft. South Park Studios won’t want to see the project disappear, but they won’t give up without a fight if there is something to be gained by renegotiation.

Crytek taking Homefront is very straight-forward, especially at that price. Crytek UK – formerly Free Radical of Haze, and Timesplitters – was already working on the sequel to THQ’s attempt to go up against Battlefield and Call of Duty. At half-a-million, the Crysis people are probably going to do very well out of the arrangement in the long term. At bare minimum, they stop a recently purchased asset from having their game cancelled.

Very little is known about Evolve, but Take-Two have bought a title that has been in the making since at least May 2011, when THQ announced it would be publishing it. Turtle Rock, the developers, attempted to purchase their own game, putting in an unsuccessful offer of $250k, well short of what Take-Two paid. The game is a shooter, and despite the developer’s previous connections to Valve, including its work on Left 4 Dead, is using CryEngine 3.

Koch Media arguably made the biggest splash here. If you don’t know who they are, then you need to look for titles bearing the publisher name of Deep Silver. Risen and Dead Island are probably its most respected and significant products as it stands, but they’ve just taken a major leap by taking on Saints Row – definitely seen as one of the commercial jewels in THQ’s crown– and the Metro games. Honestly, Deep Silver releases a lot of sub-par games, so whether this is part of a wider strategy or a more opportunistic grab remains to be seen. Volition also had a Secret Project Y in development, which may also come with the package.

Its the presence of Koch Media that really makes the omissions on this list stand out. I can’t believe that neither EA or Warner Bros. thought Saints Row was worth some cash. Maybe the bidding was too rich for them, given that both possess the resources to put their own open-world crime franchises into production, but really? Deep Silver is now the publisher of Saints Row? Absolutely wild.

The toughest news is that as of yet, Vigil Games doesn’t have a buyer. Developers of Darksiders, one of their founders, comic artist Joe Madureira had already walked away from the company to return to funny books. They were also the named developer of Warhammer 40K: Dark Millenium, a troubled production that swapped from an MMO project to a presumably single-player effort in 2012. Relic, purchased by Sega, do far more work with Warhammer 40k, so one would imagine that either they now hold the license, or all related projects are now cancelled. This being at a different developer, it seems pretty much a given. It doesn’t feel particularly fair for Vigil, who have produced two quality games, but then these things never are.

THQ also have a mobile games division, THQ Wireless. No mention has been made of that, however a letter to staff has suggested that management are still looking to sell off remaining assets. One assumes that there are some unaddressed IPs within that. Red Faction had pretty much run its course, and you presume that it went with its developers Volition, but assumptions are never definite. Likewise, THQ made a statement saying that they had allocated funds to finish development on WWE ’14, but again, that would appear to me as being a bit up in the air right now as Take-Two is poised to acquire the WWE rights.

So, that’s a bit of a run-down of things. A connecting of the dots. Giving a bit more personal comment, I really don’t see these sale terms being good for the games industry as a whole. I don’t believe that Deep Silver will step into the space that THQ leaves. The number of publishers in the industry has dwindled in recent years, and THQ had come to be well regarded as a supportive partner. It’s loss is a real one, but there’s some positivity to be found in titles like Saints Row finding new homes.

Best wishes to anybody affected by the redundancies that will follow the proceedings. It looks like Twitter is already responding, with lots of opportunities popping up. Fingers crossed for you all.

Related Posts:


Indie Game: The Movie Review

Spec Ops: The Line – Review

Bits of Reality: 13 – Pocky and Rocky

Dungeon Siege III: Treasures of the Sun – Review

To The Moon – Review

This topic contains 2 replies, has 3 voices, and was last updated by  Jim Hunter 4 months ago.

Author Posts
Author Posts
January 24, 2013 at 10:08 am #18203

Martin Perry

Giving a bit more personal comment, I really don’t see these sale terms being good for the games industry as a whole. I don’t believe that Deep Silver will step into the space that THQ leaves. The number of publishers in the industry has dwindled in recent years, and THQ had come to be well regarded as a supportive partner.

[See the full post at: http://splitkick.com/the-auctioning-of-thq/]


  Quote
January 24, 2013 at 3:12 pm #18241

Art Deetu

I don’t know about you, but I am looking forward to Dr. Robotnik’s Mean Bean Space Marine!


  Quote
January 24, 2013 at 3:13 pm #18243

Jim Hunter

Art Deetu:
I don’t know about you, but I am looking forward to Dr. Robotnik’s Mean Bean Space Marine!


There needs to be way more crossover games than shit like Smash Bros.


  Quote
Reply To: The Auctioning of THQ
Your information:




Pick a color, any color... as long as it's black.
Link URL:
Link Name: (optional)
Apply Link
:wink: :-| :-x :twisted: :) 8-O :( :roll: :-P :oops: :-o :mrgreen: :lol: :idea: :-D :evil: :cry: 8-) :arrow: :-? :?: :!:
Online Video URL:
Apply Link

Supported video providers: Dailymotion LiveLeak Megavideo Metacafe Vimeo YouTube
Random Example: [video]http://www.youtube.com/watch?v=XCspzg9-bAg[/video]

bbPress Post Toolbar Help

About

This toolbar allows simple click-to-add HTML elements.

For the options that are simple buttons (e.g. bold, italics), one can select text and then click the button to apply the tag around the selected text.

For the options at open panels (e.g. link), open the panel first, add the url to the text box (if link), then hit Apply Link. If it's font sizing or colors, then select the text and click the size you want, e.g., xx-small.

About bbPress Post Toolbar

Help

This toolbar allows simple click-to-add HTML elements.

Version 0.7.5 by master5o1.



<a href="" title="" rel=""> <blockquote cite=""> <code> <pre> <em> <strong> <del datetime=""> <ul> <ol start=""> <li> <img src="" border="" alt="" height="" width="">